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K-Beauty has become so popular and there are so many different styles and products. In this guide, I’ll be sharing 8 popular brands that are known for their high quality and variety of products. All of these products are well known by locals in South Korea so you know they’re gonna be good 😉✨
1. Rom&nd
Anyone who is obsessed with Korean lip products will know Rom&nd. They have some of the best lip glosses, matte lip tints and lip oils.
HIGHEST RATING

Juicy Lasting Tint
MOST POPULAR

Dewyful Water Tint
BEST SELLER

Blur Fudge Tint
2. Peripera
Peripera is popular for their fun and new makeup collections. Some of their cutest collections are “Lucky Lottery” and “Yakgwa Molyip”.
HIGHEST RATING

Ink Airy Velvet Lip Tint
MOST POPULAR

All Take Mood Like Palette
BEST SELLER

Sugar Twinkle Duo Eyeshadow Stick
3. Etude House
Etude House is a staple makeup brand in Korea, but did you know they also have their own skincare line too? We added some of their skincare products below so take a look 😉
HIGHEST RATING

Dear Darling Oil Tint
MOST POPULAR

Fixing Tint
BEST SELLER

Curl Fix Mascara
HIGHEST RATING

SoonJung pH 5.5 Relief Toner
MOST POPULAR

SoonJung 2x Barrier Intensive Cream
BEST SELLER

SoonJung pH 6.5 Whip Facial Cleanser
4. Hince
Hince has started to gain popularity more recently in the United States. Their True Dimension Radiance Balm has gone viral for creating the perfect “natural glow” makeup look that many Kpop idols have on stage.
HIGHEST RATING

Mood Enhancer Water Liquid Glow
MOST POPULAR

True Dimension Radiance Balm
BEST SELLER

True Dimension Layering Cheek
5. CLIO
Clio is iconic for their Kill Cover Mesh Glow Cushion. But did you know they also have amazing eyeshadows and mascara?
HIGHEST RATING

Pro Eye Shadow Palette
MOST POPULAR

Kill Cover Mesh Glow Cushion
BEST SELLER

Kill Lash Superproof Mascara
6. 3CE
3CE is all about that powdery, blurred makeup look. They have so many amazing powder blushes and lip tints so this is the perfect makeup brand for you if you love matte makeup styles.
HIGHEST RATING

Blur Water Tint
MOST POPULAR

Mood Recipe Fach Blush
BEST SELLER

Multi Eye Color Palette
7. espoir
Espoir is a popular “bougie” brand because many famous Korean celebrities and idols model for their products. Some of these celebrities include Red Velvet Joy, TWICE Sana, and aespa Winter.
HIGHEST RATING

The Sleek Lipstick Cream Matte
MOST POPULAR

Pro Tailor Be Velvet Cushion
BEST SELLER

Couture Lip Tint Blur Velvet
8. AMUSE
Amuse is the IT GIRL of “dewy” makeup. Their brand ambassador, IVE Wonyoung, is well known for her perfect, glowy makeup looks that are always trending.
HIGHEST RATING

Vegan Soybean Hand Cream
MOST POPULAR

Seoul Jel-Fit Tint
BEST SELLER

Seoul Dew Power Vegan Cushion
9. Dasique
Dasique is probably the most well rounded makeup brand on our list. Almost all their products have gone viral including their lip tints, blushes, eyeshadow palettes and their unique concealer palettes.
HIGHEST RATING

Pro Concealer Palette
MOST POPULAR

Juicy Dewy Tint
BEST SELLER

Blending Mood Cheek
You can’t talk about makeup without talking about K-Beauty. Although Korean makeup products were originally catered towards an East Asian customer base, many Korean brands are becoming more inclusive. With that, I hope this guide helped you find some great K-beauty products. Thanks for joining me on this adventure! Catch you in the next post! 💖